Monday, 15 December 2014

May the Odds Be Ever in Your Favor...

Unless you've been living under a rock for the past couple years it's almost certain that you've heard of the Hunger Games franchise. Originally it began as a dystopian trilogy written by Suzanne Collins however, with the release of four movies so far the franchise has reached new heights. To summarize, the Hunger Games is based on the idea of an annual competition where...

Tuesday, 9 December 2014

A Critique of Little Mix's "Salute"

Little Mix, a recently famous all-girl group released their song "Salute" and its accompanying music video in 2014. The lyrics of the song quickly single out the sole audience with phrases like "Women all across the world listen up we're looking for recruits". So from the lyrics it is obvious that this song was meant to empower females and call them to arms in the war...

Sunday, 7 December 2014

FOA Reflection

I recently completed my first further oral activity which was based around the question of "What does advertising reveal to us about society?". The topic I chose to explore for my FOA was racism against African Americans in advertisements throughout history. To explore this topic I chose four different advertisements from varying time periods. The first advertisement I chose was a recent advertisement from computer technology company Intel. The...

Written Task 2

       The advertisement I will be looking at for this task is a recent advertisement from computer technology company Intel. This ad is obviously directed at a specific audience due to the subtle racism that is present in the ad. From the scene in the ad it can be deduced that the target audience of this ad is white male business owners. If this advertisement was aimed at a different audience, such as an African American audience...